Mixing up the right ingredients for a Successful Sale
A successful home sale can really be broken down to just a few of the right ingredients. A good sales mix would be the price, location, condition, marketing and a balanced motivation of the buyer and seller.
There is no questioning that the location of a property and its setting can greatly influence its value. Sellers will need to convince buyers and appraisers that their home is worth what they are asking for it. When setting your price consider these factors. Your potential buyers will consider your home and compare it with other homes currently on the market within your homes price point. However an appraiser will be more objective and compare size, age and identifiable features in your home to properties that have already sold. So it makes good sense to price your home within the appropriate price range. So if your home is worth only $300,000 to $350,000 don’t insist on marketing it at $450,000.
Most home buyers, when given a choice, would choose a new home that is in top condition. This is why new construction homes have a marketing advantage over most resale homes. Their competitive edge comes from offering a house that is clean, bright, and showcases the most current in-trend features. Builders enhance the appeal of their homes by showcasing tastefully decorated rooms with modern color palettes. This is where the condition of a property is extremely important to the real estate sales mix. Keeping this in mind, this is where the home seller of a resale home needs to understand that by addressing items that represent the homes condition is in keeping with the home buyer’s expectations and helps their home compete aggressively in the marketplace.
Home sellers who hire professional home stagers to assist them with the presentation part of the selling process will gain the advantage of the first phase in the marketing process. Home Stagers are a home seller’s point-of-sale marketer/merchandiser. They can enhance the overall impression left with your viewer. Buyers need to know the particulars of a property for sale. They also need to know why this particular property is worth buying. They need to know what benefits there will be as a result of their purchase. An effective marketing campaign can make a home stand out from the others in the marketplace.
The best deal in real estate is always a WIN/WIN for all parties involved. Bringing together a motivated seller and a motivated buyer will result in typically a smooth real estate transaction.
If you’re having trouble selling your home you might want to ask yourself if you are missing any of the right ingredients.
March 10th, 2009 at 8:40 pm
Very nice articles on your blog.I will follow in future.