Model Home Staging and Buyer Psychology

Posted by admin under Home Design, Real Estate

A good home builder knows that the right layout, location, and curb appeal will attract buyers. But how do you really make a house into a home? For most people, deciding to build it’s all about the details. Model home staging is what ties everything together.


Home builders that choose to work with a professional staging company get a real edge over their competition. Utilizing the right furniture only enhances your designs. (Plus, it helps make your marketing materials really pop.) A fantastic floorplan isn’t always enough to seal the deal, so staging helps you paint the whole picture. By complementing your homes’ unique architecture and beauty with a few accents, it’s easy to win over today’s homebuyers.


Model Homes in the Modern Market


Living-Model Home Staging_Home Matters 1802We live in a digital age, which means buyers are spending more time online to search for a local home builder. Investing in professional home staging can help your specs stand out from the crowd. Great photos present that clean, polished image your buyers want for their new home.


Home builders carefully select the floorplans and models for their neighborhoods, and your staging company should be just as thoughtful in their own design selections. Consider the demographic of your target market. Does your staging actively attract that same sort of buyer, or does it miss the mark? The key for model homes is to present your designs and custom home building options in their best light. You want your home tours to feel comfortable and inviting in every room—and every corner. Understanding the real estate market in your area should inform your architectural choices just as much as your staging company’s aesthetic.


The Psychology of “Everything in its Place”


Office-Model Home Staging_Home Matters 1802Staging is so important for model and spec homes because it’s hard for most buyers to imagine life in an empty space. Although model homes are new and clean, buyers aren’t usually able to wrap their head around when to do with a totally open area. Every room needs to have a clear and defined purpose. Otherwise, people may not know what to do with the space.


Questions like, “Is this room going to fit my furniture?” or “Where are things supposed to go in an open floorplan?” are common for both new and experienced home buyers. Staging is a great tool because it answers these questions with a quick glance. As buyers walk through a staged spec home, they don’t need to worry about these same design questions. Seeing furniture already in place will showcase how cozy and versatile every room can be.


Giving that move-in ready vibe has a huge appeal, but empty rooms aren’t usually the solution. Define spare bedrooms as a guestroom or office space to help buyers use their own imagination for how to use your layout. Being able to see exactly how furniture should be used in the room offers huge advantages. That way, no area of the home will feel “wasted.” And that just makes the new home lifestyle look even more appealing.


Set the Tone with Professional Home Staging


The new home market is picking up steam in recent years, which means home builders need to set themselves apart. In order to capture the attention of today’s buyers, more builders are relying on professional staging to complement their floorplans. Staging can have an incredible ROI for home builders. Even staging one model home can have a huge impact on your area’s market.


Bedroom-Model Home Staging_Home Matters 1802Vacant rooms don’t have the wow-factor that staging brings. By setting up each room to look its best (in person, and online) your model home will definitely get the attention of more buyers. You can even work with your professional staging company to update small pieces through the year so the home feels “in season” for each tour. Warm, velvet pillows on the living room sofa are great during winter, but you might need to swap them out for bright floral patterns in summer. Every detail counts with a home’s architecture—don’t let the home’s staging go to waste!


If you’re interested in working with Home Matters for your existing spec homes, or even an upcoming design, please give us a call (317) 774-7025. Our design packages for builders are a great way to keep your walk-through tours fresh and inviting every season. Visit our Facebook page to see additional samples of our work, then send us a message to get started on your consultation. We look forward to hearing from you!

Modern Home Office Design: Balancing Productivity and Personality

Posted by admin under Home Design

Making a resolution to streamline your work space is a smart way to kick off the new year. Just about any space in your house can be converted into a command center or home office. It’s all about having the right pieces for your personal style—and a vision for getting good work done.


Start with the Office Essentials


Professional Design Home Office-Home Matters 1801All too often, having good organizational skills means you know how to compartmentalize chaos. But is that a good thing? When re-designing your home office, it’s best to stick to the basics. Whether you need a place for the entire work-week, or just a quiet spot to pay the bills and manage your flood of emails, your home office should be calm, clean, and collected. The less items you have, the better you’ll be able to focus on the task at hand. That may mean you need to invest in a new desk that’s sized right for your room and your comfort. Maybe you really do need a different bookshelf to add some character, or a nice painting to brighten up your space.


But other times, you might need to downsize. A healthy perspective on what it’s actually necessary to your process will keep your home office looking more like a zone of productivity than a clutter-magnet. It helps to think twice about purchasing an additional filing cabinet or an extra set of storage containers. Putting things in neatly labeled boxes can sound like “organizing” at first, but just be careful. You don’t want a habit of collecting old papers to eventually turn into hoarding.


Call on Home Comfort


Another thing to remember when creating your home office is that you can bend the traditional rules. You’re not in a commercial building—you’re at home! So even though the room is designated for work, you can still play around with cozy, homey pieces.


Comfortable Home Office-Home Matters-1801Since you aren’t sharing the space with other colleagues, you won’t have to exercise the same considerations of working in a shared space. For example, you can light a scented candle without any chance of offending anyone. You might even think of setting up a system for the radio or other music to play while you work through your schedule—so long as it helps you to mentally “stay in the zone.” And if you want your canine or feline friends nearby, no one can stop you from adding a cushy pet pillow by your desk. While you’re at it, consider giving yourself a relaxing spot of your own. Can you make room for a comfortable armchair? Transforming one corner of your office into a cozy nook can be a great way to unwind between calls. It might also become the ideal spot or get ready for the day with a cup of morning coffee.


Incorporate Your Personal Touch


Personal Home Office Style-Home Matters 1801Remember: The rest of your home reflects your personal style, so don’t let your office turn into a completely stark and bland version. Your office is obviously a distinct place in your home, but you can still have it connect with the rest of your space by staying true to what feels “you.” Once you’ve paired down to your office essentials and found the items that help make your space relaxing, be sure to mix in pieces that are a little more unique, too.


Playing with different wallpaper and styles of lighting are a great way to make your home office look and feel one-of-a-kind. What’s the point of having a workspace that’s cookie-cutter like all the rest?  It’s much more fun to have a sense of style.


If you need help pin-pointing the ideas for your personal space, you can always bring in another set of eyes. Our team of professional designers at Home Matters would be happy to help! Consultation packages are great for homeowners looking to have a better flow throughout every room—especially in those spaces that are tricky to figure out. Send us a message to get started, and we’ll work together to find the perfect setup for your lifestyle.

Our Favorite Home Staging Accessories

Posted by admin under Home Design, Home Staging Education

In the wintertime, there really is no place like home. Gathering with loved ones in the living room and teaming up in the kitchen seems to happen more this time of year than any other season. As we reflect on the past year, it’s also the perfect time to consider making some changes to your home design. A little extra love for your home might be just the thing to ring in the new year!


Ultimately, the best accessory for your home staging project is whatever can help draw attention to your home’s best features. When those areas are styled right, you’ll get something truly extraordinary. Enjoy everything your space has to offer with these smart home design tips.


1. Throw Pillows


Adding a few more pillows to your couch, master bedroom, or favorite armchair can do wonders for your home décor. Pillows are all about quick customization and relaxation, so they can be a great place to start if you don’t want to commit to a big purchase. Sinking in to a pile of comfy pillows—or even just looking at them—is sure to help set your mind at ease. (The perfect thing for busy holidays!)


Throw Pillow Staging-Home Matters 1712We especially like throw pillows that are seasonal. Think fun floral patterns for spring and rich velvets for winter. Swapping out your pillows to give a nod to the season makes it easy to keep things fresh and inviting. This is where it’s really fun to play with color, size, and texture. Don’t be afraid to mix-and-match your pillow collection. Having a variety helps keep things interesting for you and your guests. Everyone will feel like your space is really in style when you rotate your decorative pillows throughout the year.


2. Items of Interest


Clutter is a big no-no for a thoughtfully designed room. When it comes to big bookshelves in your great room or home office, less is more. A good rule of thumb is to display your favorite items. And if you’re looking to stage your home for a speedy sale, pack up all your books, movies, and personal items. Then your shelving will look even more spacious, which in turn, helps the room feel bigger, too!


Bookshelf Staging-Home Matters-Fav 1712When we choose items for a fireplace mantel or shelving, we like to look for decorative glassware. Like pillows, it helps to pick pieces that have contrasting heights and complimentary colors. Displaying these items in small clusters helps draw the eye in without seeming overwhelming. The same applies for coffee tables and sideboards. Adding a white pillar candle or two (or mini table-top plants) can often tie the area together. There’s nothing wrong with trying out different displays to find the best look. If the display feels clean and simple, you’re definitely on the right track.


3. Area Rugs


Hardwood flooring is a favorite statement feature for lots of designers. In some rooms, though, it makes sense to layer your flooring with an equally impressive area rug. When rugs are sized appropriately, they work to define a space and ground larger pieces of furniture. Placing a cute rug in a nook or loft area lets guests (and you) know that no corner is “off limits” for lounging.


Area Rugs-Home Matters-Fav 1712When you find a pattern that you love, be sure to confirm that the rug’s size is perfect for your space. With this quick design upgrade, you’ll help set the mood in key areas of your home. Cozy seating areas are great for entertaining, or quiet afternoons with a book. Without a rug to ground these spaces, you might be letting key square footage go unused. Giving care and attention to every part of your home lets you maximize your lifestyle. Plus, it signals to guests that they don’t have to stay in the living room or kitchen. Small groups can easily split off to chat in more intimate settings.


Home Matters Professional Design


It doesn’t take much to make your house a home, but a little design sense will help make your space truly one of a kind. Whether that’s an area rug, new pillows, or a streamlined look at your shelving, little upgrades can make a huge impact. We hope you can use these tips for your own home in the coming new year!


If you need help finding the right look for your home, our team of designers is just a phone call away! We love helping homeowners create the perfect settings in all of their rooms. With one of our design consultations or a complete plan for designing your home, we’ll help you fall in love with your home all over again! Give us a call at (317)-774-7025 or send us a message to get started. Happy New Year from all of us at Home Matters!

What Millennial Homebuyers Want in 2018

Posted by admin under Home Design, Real Estate

In real estate, every buyer is different. Key features that might be a big plus for one buyer might be a total waste on another. Finding the right balance can be tricky—especially when you want to impress extra-picky Millennial buyers. So how do sellers meet the high demands of the latest homebuyer generation?


The best real estate agents understand the importance of playing up a home’s best features. Of course, these assets can change depending on the type of buyer. After all , beauty is in the eye of the beholder. You need to start by knowing exactly what it is that your buyer holds dear!


The Millennial Homebuyer Mindset


Breakfast Nook Design-Home Matters 1711To be fair, not every Millennial is going to have the same perspective on what makes a home great. Like any generation, the Millennial population is diverse and ever-changing. However, certain characteristics can be useful for describe the majority of these buyers. For starters, they tend to be more focused on square-footage quality, not quantity. Oftentimes, even smaller homes can be a great match.


Millennials share an interesting background. Unlike their parents, Millennials entered early adulthood during a difficult economic recession, a world-wide financial crisis, and a big housing bust. To top it off, the majority of Millennials also struggle with steep student loan debt. One challenge for these homebuyers is that they may not have the credit scores or income level to swing a bigger purchase. Fortunately, the polls continue to show that Millennials are perfectly comfortable opting for smaller spaces. In fact, they often prefer homes with just the essentials. (Of course, getting the latest tech or an updated kitchen is always a plus!)


Most Desired Home Features


As we move into 2018, Millennial buyers are sure to respond well to smart-home technology. One survey reports that 81 percent of buyers are more likely to go with a listing that’s already set up with smart-home features. While most older homes on the market won’t already have these upgrades installed, it’s a relatively simple add-on. Then, everything from your living room lighting to the thermostat and security can be controlled right with your smart phone. It’s a great bonus for Millennial homeowners because they can make adjustments anytime and anywhere—whether they’re in the next room or out of town.


Master Bedroom Wallpaper-Home Matters 1711Open floorplans and the latest energy-efficient appliances are top picks for almost any buyer in the 2018 real estate market. And in a lot of ways, the Millennial market and Baby Boomers are more alike than one might first think. A location that’s within walking distance to lots of amenities is great for these buyers, when available. Plus, both types are usually looking for a space that’s not too big, and not too small. When their home doesn’t have any unused space, they don’t have to worry about wasted energy and higher costs.


Additionally, the majority of the Millennials group still wants that grand, master suite—just like most buyers. One of the most-requested home feature in a poll of 1,000 Millennials was a large master bedroom. (Second only to new appliances.) Although they might be happy with a smaller space on the whole, these buyers will still appreciate a bigger space to spread out. Knowing how to style a master bedroom to maximize its flow and make it feel even more spacious can help weary buyers submit an offer.


Professional Home Staging for Millennials


Multifunctional Home Staging-Home Matters 1711With a focus on versatile living spaces and less of a need for traditional, single-use spaces like formal dining rooms, you might think Millennials are hard to please. But with the right setup and organization, it’s easy to showcase just about any home as Millennial-friendly. Professional home staging can go a long way to showcase the best features for these buyers.


Knowing which rooms can support a mixed-use setting—like a playroom or a home office—can help potential buyers envision their future. If you need help with a new listing or staging a new build, the design experts at Home Matters can help! Contact us today to learn more about our staging packages. We’d love to help make your listings shine!

Home Design Updates that are Fantastic for Fall

Posted by admin under Home Design

As the seasons change, so does our style. We bundle up with scarves and boots and swap our summer iced coffee for hot pumpkin lattes. Giving our homes a little autumn update can do wonders, too!


To boost your home’s comfy factor at the end of the year, all you need to do is take stock of the items you already have and consider adding a few new pieces to match the weather. A lot of times, home improvement projects can get by with just a little style advice. You don’t need to do anything fancy to make a big difference. The little details alone can go a long way.


Taking Stock of the Season


Try as they might to have year-round appeal, certain items in our home really do fit better in cycles. Not every piece of décor is going to be suitable for permanent display. And that’s okay! Swapping out different colors and textures is a great way to breathe new life into a space. (Plus, making a couple changes can be a surefire way to fight off cabin fever.)


Before you start moving anything around, it helps to do a quick home tour. Look at each room with an objective eye and try to pull out any pieces that feel more “summer” than “winter.” You can do this solo, or with a professional designer to really take your space to the next level.


Fall Pillows Decor-Home Staging Advice 1710As you make you way around the house, consider the little details—not so much the big furniture. Window treatments, the bookshelf knickknacks, throws and pillows are where it’s at. Ideally, you’ll be able to decide what palette your heart is leaning towards for the season and then double-check that your home is embracing the season tastefully. You shouldn’t give every room a splash of orange to be fall-festive, but incorporating warmer earth tones can definitely help.


If you’re working with a neutral base, try to spice things up when the temperatures drop. Instead of leaving your cream sofa plain, top it off with a couple velvet cushions. They’ll instantly warm up your space and can be super-affordable upgrade for your home. Store your spring and summertime colors in the closet, and it’s like getting a whole-room makeover in a snap.


Decorate with Fall Favorites


One of the best ways to enhance your autumn décor is to rotate your artwork. All too often, homeowners forget that their walls and floors can also get spruced up. (It’s not just about flannel blankets for fall!) We love drawing attention to fireplaces and exposed brick this time of year. Shopping around for a new area rug or piece of local artwork can really tie a room together before the holidays. If you lean toward pastels in the warmer months, try transitioning to richer tones like a deep rust or forest green.


Rotate Artwork-Home Staging Indianapolis 1710The other side of embracing fall favorites is to bring the outdoors inside. Hanging out on the porch and using our outdoor living areas is a no-brainer when the days are sunny. But even as the chill starts to hit, we can still welcome natural light into our homes. Keeping curtains and blinds open in the fall is a great mood-boost. Although the weather might be a little gray, odds are, you’ve got a colorful tree right next to your window. There’s almost nothing cozier than making that kind of view a highlight of your home.


Staging to Sell Your Home


Redesigning your home is great for your own comfort, but it’s even more valuable when you’re looking to sell. Plenty of buyers prefer to house hunt in the autumn because their kids are back in school and summer vacations are finally wrapped up. Just like in the spring and summer, certain staging needs to stay current for the fall.


Living Room Home Staging-Home Matters 1710The entryway is a major first impression for potential buyers. Keeping your landscaping up-to-date helps make that moment count. Brush off any leaves from the sidewalk and arrange a few potted mums on the porch to show your buyers (and, frankly, your neighbors) that you’re focused on year-round home maintenance. Inside, a clean and thoughtfully designed home will instantly welcome and guests or visitors. Rooms automatically feel more inviting when they have the right-sized furniture, good lighting, and seasonal textures.


All of these features set the tone of “home” for your own family, and they’ll do the same for any potential buyers. Making sure your home is fashionable for the season can really help your listing shine. And if you’re looking for an extra design eye for your space, Home Matters is here to help.


In addition to our staging services, our stylists are also available for design consultations. Whether you’re looking to sell before the New Year, or just want to feel more settled in to your current home—we’d love to hear from you! To get started, contact us at or call (317) 774-7025. Together, we’ll get your space to perfection so it’s easy to fall in love.